Global Bakery Products Market - Growth, Trends And Forecast (2017 - 2022)

Published - Jan 2017 | Category - Food & Beverages | No. of Pages - 165 | Published By - Mordor Intelligence

Report Highlights

Market Insights

Bakery products are part of the processed food category. They include cake, pastries, biscuits, bread, breakfast cereals, and other products. The growing per-capita consumption trends of bakery products indicates the untapped growth potential in the global bakery products industry. The market potential is huge in the emerging markets; wherein, consumer demand is increasing for packaged products, as a result of the influence of Western culture and also for its convenience.   The total market size of the bakery products is expected to reach USD 530 billion by 2021, at a 4.5% CAGR during the forecast period.

Market Dynamics

The bakery products segment is part of a demand-driven market for convenience food. The major market drivers include the convenience of ready-to-eat products, changing lifestyles and food preferences, and large varieties of flavored foods. Even though the market growth of such products is good, a few constraints such as health consciousness of consumers and restraining food laws in certain countries, are slowing down the pace. Innovative product development of low trans-fat, low fat, multigrain, whole grain, and organic baked products, are expected to provide an impetus to the whole industry. Penetration into the packaged and premium segments of bakery products is expected to provide further opportunity to the growth of the market.

Market Segmentation

The bakery products market can be broadly segmented into three major segments, such as product type, distribution channel type, and geography. Regarding product type, the bakery products market can be classified into bread and rolls, cakes, biscuits, morning goods, doughnuts, pastries, and others. Bread and rolls have the largest market share accounting for around 45% of the demand. Morning goods, comprising of breakfast cereals, are projected to exhibit the fastest growth during the forecast period. By distribution channel type, the market can be segmented into hyper markets, super markets, convenience stores, departmental stores, specialty stores and online purchase.

Regional Analysis

With a market share of around 40%, the European region is the largest market regarding bakery products consumption. In North America, demand for bakery products with soluble dietary fiber helps in maintaining the market demand.   The developing regions such as South America and Asia-Pacific are currently the growing markets. India, China, Brazil, Argentina and South Africa are the most attractive entry markets. They are supported by the large population, high demand for ready-to-eat foods, and improving lifestyles which are reflected in their food consumption preferences. Currently, other regions are growing at a slow pace due to the low demand for bakery products.

Competitive Environment

The competition in the global bakery products market is reported to be huge, mostly in the developed nations, such as North America and Europe, where a large number of small and big enterprises are operating in a limited market. The growth opportunities can still be seen in the developing regions such as China, Brazil, Argentina, South Africa, and India; due to the huge population driven demand for bakery products in these countries. This is the reason for most big players to expand their businesses in such a huge growing market. The booming bakery industry and multiple market distribution channels and the popularity of various flavored baked foods are expected to help the market grow at a good pace. Product launches and mergers and acquisitions with smaller level players have been strong business strategies in these region.

Some of the key players of the bakery products market include -

Britannia Industries Ltd., BAB, Inc.

Bruegger Enterprises

Bimbo Bakeries USA

Canada Bread Company


Flowers Foods, Inc.

Frank Roberts & Sons Ltd.

Hostess Brands, LLC


Mondelez International, Inc.

Noah Restaurant Group, Inc.

Kellogg Company

The Great Canadian Bagel Ltd.

Warburtons, Ltd.

Key Deliverables in the Study

Market analysis for the global bakery products market, with region specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors on both global and regional levels.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is blooming and to also identify the regions that are still untapped


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