Global Cookies Market - Growth, Trends and Forecasts (2017 - 2022)

Published - Jan 2017 | Category - Food & Beverages | No. of Pages - 167 | Published By - Mordor Intelligence

Report Highlights

Market Insights

Purely dependent on consumer indulgence, the global cookies market is seen as a major growing category in the biscuits segment. These flat baked treats are usually eaten as a snack.  Product innovations, owing to health and wellness concerns, are changing the market dynamics, globally. Increase in new product offerings by vendors, using new flavors, safe ingredients, and packaging, have attracted the consumer interest for cookies. The FMCG giant ICT is focusing on tapping the niche market of health cookies that include digestive cookies. As a result of the changing consumer interest and market dynamics, worldwide cookies industry is expected to reach USD 32 billion by 2021, at a CAGR of 4.1%.

Market Dynamics

Cookies market seems to be dominating the food industry due to its innovative packaging, new flavors, tastes, shapes, new technologies, and rising health consciousness among consumers. The market for cookies is primarily growing due to consumer indulgence and the high-quality of ingredients used. Increasing urbanization in South America and the Asia-Pacific regions creates further scope for growth, due to change in demographics and high disposable incomes. Increased competition among organized and scattered unorganized sectors and high raw material costs are expected to restrain the market growth in the future. Growing emphasis on premium segment products and demand generation from developing countries would further fuel the growth of the market during the forecast period.

Market Segmentation

The global cookies market is segmented by the product type into bar, sandwich, drop, pressed, molded, refrigerator, and others. While drop cookies are the most widely consumed variety, bar and refrigerated cookies are expected to grow at a fast rate during the forecast period. The report discusses the market revenue regarding distribution channels such as specialty stores, independent stores, convenience stores, super markets, hyper markets, etc.

 Regional Analysis

The global cookies market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. The market is currently dominated by Europe, followed by North America. Italy and Spain lead the market demand for cookies in Western Europe. Globally, the United States, India, and China are reported to be the bigger markets for cookies, with high per capita demand. While the developed regions of North America and Europe hold the majority of market share, the growth in these regions clearly lags behind compared to the projected market growth in developing countries. Asia-Pacific represents the fastest growing market for cookies, given the increasing urbanization and growing disposable income among consumers.  

Competitive Environment

Major companies in the cookie market are relying on flavor, format, and packaging innovation to maintain their competitive position, regionally. Market leaders like MondelÄ"z have continued their investment in brand creation and product innovations, to keep up the brand loyalties. In each region, the market is characterized by the presence of several local players and very few large players.

Some of the major players in market include -

Kraft Foods

Mondelez International

Nestle

Nutrexpa

Paterson Arran Ltd

Thomas Tunnock Limited

United Biscuits

Key Deliverables in the Study

Market analysis for the global cookies market, with region specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the global cookies market on both global and regional scales.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and also to identify the regions that are still untapped.

 

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