Global Crowd Analytics Market: Trends Analysis & Forecasts to 2021

Published - Jan 2017 | Category - Electronics & Semiconductor | No. of Pages - 100+ | Published By - Infinium Global Research

Report Highlights

The global Crowd Analytics market was estimated USD 390.1 million in 2016 and expected to reach USD 1.17 billion by the end of 2021, with a CAGR of 24.6% from 2016 to 2021.
Now a days Organizations practices the different techniques in order to gain the psychological and behavioural elements of the consumer mind. Crowd Analytics is a form of data science techniques that analyses the behavioural pattern towards any product or services by use of social network and crowd sourced data as platform. Increasing demand for crowd analytics solutions among SMEs and large enterprises is result of cost effectiveness, flexibility and efficiency that clod offers towards deployment of analytical solutions.

Crowd analytics allows the organization to gain competitive advantage of highest customer satisfaction ratio in the market with the genuine perspective of their consumer or how their consumer is going to respond on certain product or services. High demand for Business intelligence solution in current scenario is one of the major driver that is propelling the growth of the crowd analytics market. Furthermore, factors such as increasing instances of breach in physical security, rising need intelligent video systems and increasing attractiveness of BI tools for business decision making are driving the significant market growth. However, high initial investment and data security issues hinder the market growth.

Among the various industrial verticals, the consumer packaged goods and retail segment is holding the largest share of crowd analytics market. Consumer packaged goods and retail segment is adopting crowd analytics solutions on larger scale to deliver real time market intelligence and insights into consumer behaviour to strategize the business to achieve long term sustainability. On other hand, crowd analytics market for travel and tourism is projected to grow rapidly with the highest CAGR during the forecast period.
Segments Covered:
The report segments the global crowd analytics market by application, by component, by deployment mode, by vertical and by region. The application includes customer management, incident response and alerting, market forecasting, marketing campaign measurement, pricing analytics and revenue optimization. The component includes services and standalone solution. The deployment mode includes cloud and on-premises. The vertical includes BFSI, consumer packaged goods and retail, healthcare, media and entertainment, public safety, transportation, travel and tourism and among others.
Geographic Coverage and Analysis:
The report provides regional analysis covering geographies such as North America, Europe, Asia-Pacific, and Rest of the World. North America leads the global crowd analytics market followed by Europe and Asia-Pacific. The crowd analytics market in Asia-Pacific is projected to reflect highest CAGR over the forecast period. The attractiveness of the crowd analytics market in the Asia-Pacific region is result of increasing demand for business intelligence tools for decision making across different verticals in the region.
Companies Profiled:
The companies covered in the report include AGT International, Crowd Dynamics, Crowdanalytix, NEC Corporation, Nokia Corporation, Sightcorp BV, Spigit, Walkbase, Wavestore, and among others.
Report Highlights:
The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the demand of crowd analytics globally as well as regionally. Moreover, IGR-Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and value chain analysis of crowd analytics. Moreover, the study highlights current market trends and provides forecast from 2015 to 2021. We also have highlighted future trends in the crowd analytics market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. Additionally, the analysis highlights rise and fall in the market shares of the key players in the market. This report will help manufacturers, suppliers and distributors of the crowd analytics market to understand the present and future trends in this market and formulate their strategies accordingly.

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