Global Dairy Whiteners Market - Growth, Trends and Forecasts (2017 - 2022)

Published - Jan 2017 | Category - Food & Beverages | No. of Pages - 151 | Published By - Mordor Intelligence

Report Highlights

Around the world the total milk production is estimated to be 378 billion liters.Milk powder includes Skim milk powder (SKM) and Whole milk powder (WMP) which account for nearly 50% of globally traded dairy products and Dairy Whiteners. Dairy Whiteners are categorized as products containing Fat content greater than that of SMP and less than WMP.The estimated market size for the dairy whiteners was around $10.2 billion in 2013.

Demand from increasing number of working women for convenience foods, consumer awareness about functional foods, growing demand for milk products with increasing population & urbanization in developing countries are some of the drivers for the Dairy Whiteners industry. The rising demand for milk in developing countries and low developed countries has in turn increased the need for dry milk products, which provides longer shelf life in regions lacking transport (rural areas) and regions having extreme weather conditions. The health conscious consumer of the western countries with awareness on Ultra High temperature techniques reducing the protein content of milk may pose a hurdle for the milk powder market and in turn for the milk whitener category.

Dairy Whiteners which are a category of dry milk powder has various applications in infant formulae, confectionaries, bakeries, nutritional foods etc.  Dairy Whiteners made through partially skimmed milk are used widely in coffee and tea or for preparing desserts. The milk powder categories contain high protein value, low milk fat and reduced lactose content which perform the function of an emulsifier. Functionality of this market includes that of flavor with 61% of coffee drinkers finding flavour to be the most important factor in choosing their whitener. This is being seen as a substitute for specialty coffee. Other properties include solubility, and foaming properties, thus improving the water binding properties in bakery foods, sports and nutrition foods.

In the developing Asian countries the largest application sector for Milk powders and Milk whiteners is the Infant food market, which is a US $50 billion market growing at 7.2% p.a. Indonesia, India with their largest youth population is a huge potential market for the dairy whitener industry. Also Japans demand for specific milk proteins and high female labor participation are also driving the milk powders industries towards technological advancements in this segment.

The leading players in the dairy Whitener market are Nestle, Premier Foods Plc, FrieslandCampina  Kievit, Amul, Fonterra,New Zealand. The Milk Ultrafiltration(UF) at high temperatures is said to reduce the nutritional value in the dairy whiteners and this is being seen as setback for the dairy whiteners market. Alternatives such as plant based proteins can hinder the market unless there is innovation in this segment. Companies are using strategies in packaging the milk powders in the form of sachets to penetrate in to the rural and middle class categories. The American and European markets with their growing demand for functional foods are expected to increase the demand for coffee and tea whiteners which provide lower fat content. In order to meet the changing requirements from the food & beverage sector the dairy whiteners manufacturers are launching new products and increasingly expanding in emerging economies to gain market share. The tariff rates on exports, effect of high imports on domestic production, growing population in developing countries will impact the demand for dairy whiteners. Another reason would be the cost advantage the emerging economic like Brazil, India and China provide in terms of processing and production.

In this report we offer,

Market definition for the specified topic along with identification of key drivers and restraints for the market.

Market analysis for the Global Dairy Whiteners Market, with region specific assessments and competition analysis on a global and regional scale.

Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their share of markets.

Identification and analysis of the Macro and Micro factors that affect the Global Dairy Whiteners market on both global and regional scale.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Why should you buy this report?

For getting a comprehensive overview of the worldwide Dairy Whiteners market

To gain wide ranging information about the major players in this industry and the strategies adopted by them.

To gain an insight about the major countries/regions in which this industry is blooming and also identify the regions which are untapped.


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