Global Functional Flour Market - Segmented by Type, Application, Source and Geography (2017 - 2022)

Published - Jan 2017 | Category - Food & Beverages | No. of Pages - 165 | Published By - Mordor Intelligence

Report Highlights

Market Insights

The functional flour market is projected to reach USD 944 billion by 2021 at a CAGR of 7.8% from 2016 to 2021. Functional flours are modified wheat or non-traditional flours that claim to improve health and provide enhanced health benefits, beyond that of the nutrients found in flour. Functional flour may also include flours that are fortified with vitamins, herbs, and even nutraceuticals.

Market Dynamics

The global functional flour market is largely driven by the flour use in various baked and ready-to-eat food items. Food made from functional flour (derived from whole grains and pulses) is lower in fat, has more protein and fiber, and has many nutritional advantages when compared to food made from the commonly used wheat flour. The variety of crops from which functional flour can be derived is encouraging manufacturers to focus on marketing the novel taste and property of such flours. Sources like quinoa and amaranth offer the gluten-free alternative to wheat flour to customers suffering from celiac disease, gluten intolerance, and wheat allergies. The major restraints in the market include stringent government regulations and labeling rules, namely for gluten-free, and health claims. The high cost of raw material, such as products derived from specialty source crops not native to the region, acts as a hindrance to the market.              

Market Segmentation

The market is segmented according to type into gluten-free flours, pre-cooked flours, fortified flours, and specialty flours. Gluten-free flour is projected to have the largest market share in 2016, followed by fortified flour, and specialty flour. Gluten-free flour is used on a large-scale, due to its use in a range of products for those suffering from celiac disease and gluten intolerance. Functional flour can be used in bakery items, ready-to-eat products, soups and sauces, etc., with baked goods being the most widely used application for the flour. Furthermore, functional flour can be sourced from various crops, categorized broadly into legumes and cereals. Cereals are traditionally used for producing functional flour; although the last five years have seen a drastic increase in functional flours produced from legumes, which are increasingly seen as a healthier alternative to cereals.

Regional Analysis        

By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Africa. North America constitutes the largest market for functional flour, cornering an estimated share of XX% in 2016. In the year 2016, North America and Europe consumed the lion share of functional flour; even though the rapidly growing popularity of convenience food, coupled with the growing awareness of health benefits in the Asia-Pacific region, has seen a spike in demand from countries like Japan, India, and China.

Some of the major players capturing the functional flour market include:


General Mills

Archer Daniels Midland Company

Associated British Foods


Bunge Limited

Agrana Beteiligungs-AG

The Hain Celestial Group Inc.

The Scoular Company

Sunopta Inc.

Parrish and Heimbecker



Recent Industry Insights

“Kampffermeyer launches clean label functional flour with extended shelf-life.”

“GoodMills unveils functional flour at HI Europe convention.”

Future Spotlight

The demand for snacks and ready-to-eat items, made from functional flour derived from ancient grains, is set to rise in the Western part of the world; particularly in countries such as the United Stated and France, due to the raising demand for health food and renewed interest in whole grain food. Functional flour blends made from different grains are also gaining popularity among the manufactures of food and beverage, who want to introduce novel tasting baked and flour based products into the market.

Key Deliverables in the Study

Market analysis for the global functional flour market, with region specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the global functional flour market on both global and regional scale.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.


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