Global Non - Alcoholic Concentrated Syrup (Squash) Market - Growth, Trends and Forecasts (2017 - 2022)

Published - Jan 2017 | Category - Food & Beverages | No. of Pages - 164 | Published By - Mordor Intelligence

Report Highlights

Market Insights

Squashes/syrups are ready to serve type of beverages that include flavored thick sugar syrups. Predominantly used in the Asia-Pacific region, squashes are now significantly consumed in many parts of the world. The rapid increase in the production and consumption of such items in different parts of the world is a proof of their rising popularity year-on-year. Squash is considered a specialty drink, and is widely consumed in Argentina, Bangladesh,  Malta,  Pakistan,  Ireland,  India,  Indonesia,  Israel, Denmark,  Norway,  Sweden,  South Africa,  Kenya,  Australia,  Cyprus,  New Zealand, the UK and  Hong Kong. The squashes/syrup market is expected to grow at a 6.7% CAGR during 2016 - 2021.

Market Dynamics

The squashes/syrup market is driven by a few major factors such as high demand and popularity of ready-to-serve drinks, changing preferences from carbonated to healthy soft drinks, rapid urbanization, and busy lifestyles, with the changing pace of consumption.   Even though this market is growing at a good pace, there are a few factors that are restraining, such as the presence of numerous soft drink alternatives and restricted demand in the niche soft drink market. Squashes/syrup market has good opportunities in the soft drink segment, such as serving these drinks in the catering industry through hotels, railways, and airports.

Market Segmentation

The non-alcoholic concentrated syrup (squash) market can be broadly segmented into three major segments - by the product ingredient type, by distribution channel type, and by geography. Regarding product ingredient type, non-alcoholic concentrated syrup (squash) can be classified into fruit squashes, vegetable squashes, herbs and spices squashes, and others. By distribution channel, it can be segmented into hyper markets, super markets, convenience stores, departmental stores, specialty stores, and online purchase. By geography, the squashes market is further segmented into North America, South America, Europe, Asia-Pacific, and Africa.

Regional Analysis

Non-alcoholic concentrated syrup (squash) is identified as Asia-Pacific region specialty drink, hence this region is considered as the largest market for squashes and syrups. Some parts of Europe, like the UK, Germany, and Italy also have a significant consumption rate. Other regions are part of the smaller markets for squashes and syrups. The consumption of such drinks is growing at a fast rate in the developing countries of Africa, South America and Asia-Pacific.

Competitive Environment

The competition in the global non-alcoholic concentrated syrup (squash) market is reported to be huge, mostly in the developing world, such as Asia-Pacific and African regions, which are the largest markets. A large number of small and big enterprises are operating to serve such niche markets. The growth opportunity is evident in the developing regions such as China, Pakistan, Indonesia, Bangladesh, South Africa, Kenya, and India; due to the high population in these countries. This provides the basis for many big food processing companies to enter such a huge market. Due to the booming soft drink market, and multiple market distribution channels, popularity of such non-carbonated drinks is expected to help the market grow at a continuous pace. Product launches, innovative drinks and flavors, and mergers and acquisitions with smaller level players, have been strong business strategies for the market growth in these regions.

Few major players in the squash market include -

Assis Pvt. Ltd.

Bickford Australia Pvt. Ltd.

Britvic plc

Coca-Cola Company

COTTEE  Pvt. Ltd.

Golden Circle Ltd.

Humdard Laboratory

Nichols plc

Pioma Industries Pvt. Ltd.

P&N Beverages Pvt. Ltd.

Prigat Pvt. Ltd.

Suntory Holdings Limited

Unilever Ltd.

Key Deliverables in the Study

Market analysis for the global non-alcoholic concentrated syrup (squash) market, with region specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors at both global and regional levels.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and also to identify the regions that are still untapped


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