Global Wafer Biscuits Market - Growth, Trends and Forecasts (2017 - 2022)

Published - Jan 2017 | Category - Food & Beverages | No. of Pages - 173 | Published By - Mordor Intelligence

Report Highlights

Market Insights

Wafer biscuits have many applications that include chocolate bars, ice creams, and sandwich cookies. Europe dominates the global market with a share of 30%. Nestle, one of the major manufacturers of wafers, had approximate sales of USD 9.2 billion in 2015. The global wafer biscuits market is expected to grow at a CAGR of 4.3% during the forecast period, to reach a value of USD XX billion by 2021.

Market Dynamics

The increasing demand for convenience food, coupled with a rise in disposable incomes, drive the growth of the wafer market. Wafers can be used in ice creams and chocolate bars, which add to the market growth. Health concerns pose a major threat to the market, especially in developed countries. Hence, the manufacturers are developing new healthier varieties to attract the health conscious population. Heavy competition, coupled with a rise in the number of alternative products, restrains the growth of this market. Increasing demand in the Asia-Pacific region, especially in India and China, can be considered as opportunities.

Market Segmentation

The global wafer biscuits market has been segmented by form into cream filled and coated; wherein, the coated wafer biscuits segment dominates the global market. By application, the market is segmented into chocolate bars, ice cream decorations, and sandwich cookies, with the chocolate bars segment dominating the global market.    

The market is further segmented by distribution channel into super markets/hyper markets, convenience stores, specialty food stores, online retailers, and others. The super markets/hyper markets segment dominates the global market.

Regional Analysis

The European region dominates the global wafer biscuit market, with the largest share. This is due to the high standard of living and the presence of many established vendors in the region. North America is the second largest market for wafers, with the United States leading in the region. However, the consumption of wafers has been on the decline in this region, due to growing health concerns. The Asia-Pacific region is expected to be the fastest-growing market during the forecast period, which can be attributed to a shift in consumer preference and the rising disposable incomes. China and India are the major markets in this region.

Competitive Environment

The global market for wafer biscuits is highly competitive. Large-scale companies are introducing new products, to sustain their position in the market. A lot of money is being invested by companies in R&D, to improve their products, so as to satisfy the customers who demand healthy and convenient foods.

Some of the major players in the market include -

Nestle SA


Mondelez International

United Biscuits

Hershey Food Corp

Key Deliverables in the Study

Market analysis for the global wafer biscuits market, with region specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the market on both global and regional scale.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped


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