Global Whey Protein Market - Growth, Trends And Forecast (2017 - 2022)

Published - Jan 2017 | Category - Food & Beverages | No. of Pages - 165 | Published By - Mordor Intelligence

Report Highlights

Global production of whey protein had amounted to 240 million MT in 2014 and is expected to increase by 3.5% annually. The Global Whey Protein Market was valued at USD 5.4 billion in 2014 and is projected to reach USD 8.4 billion by 2020, at a CAGR of 7.6% during the forecast period from 2014 to 2020.

Whey protein is traditionally a by-product of the process of manufacturing cheese. It is the watery portion of milk separated from curd. It is considered a whole food as it contains all 20 essential amino acids that a normal functioning of a human body requires. This product is in great demand among infants, athletes, lactose allergic population and body building enthusiasts, who are in need of protein diets. In a very short time, whey has come a long way from being a by-product to becoming  one of the highly sophisticated industries functioning in the food/food derivates segment in today day and age.

Whey proteins are versatile in their usage and find their application extensively in infant formulae, bakers & confectionaries, snacks, and dairy products. Functional beverages, such as sack and wine, employ whey as a major ingredient in the production processes. This is expected to be the fastest-growing segment in the next five years. With an identified nutritional value, 45.0% of the global whey protein market has been centralized in the dietary supplements segment.

Whey protein concentrate (WPC), whey protein isolate (WPI), and hydrolyzed whey protein (HWP) are three available forms of whey in the market.  WPC, which is high in lactose  and low in protein,  constitutes over 25.0% of the total whey protein market share. It is used in the production of protein beverages and nutritional supplements. HWPs, which are high in protein,  hold around 60.0% of the market share and are used  in medical and sports nutrition products.

Agropur MSI, American Dairy Products Institute, Arla Foods, DMK Group, Glanbia Plc and Westland Milk Products are some major players in this industry. Their product portfolio, research & development, strategic initiatives, and commitment towards meeting customer demands play a major role in maintaining their respective market stability.

The rising global demand for dairy-based products, growing market for paediatric foods, and global trends in health and wellness, along with an increased popularity of protein consumption, are the major factors contributing towards this market growth. Other factors include the growing emphasis on read-to-drink and performance-boosting products and the advancements in technology that give rise to high quality and versatile product varieties. Although this market has various strong market drivers, it is still restrained by a few factors, which stunt this market growth. They are the high manufacturing costs of whey protein, health and safety concerns of the same, and the stringent regulatory concerns and required certifications for marketing whey protein.

There are also a few opportunities in this market that could be recognised for further growth of the global whey protein market. Rapidly growing demand for infant foods, processed foods, and dairy-based items, dietary supplements for elderly population, along with the higher scope of whey protein finding its application in the personal care and sports nutrition segment, are some of the opportunities for this market

Key Deliverables in the Study

1.   Market analysis for the Global Whey Protein Market, with region specific assessments and competition analysis on global and regional scales

2. Market definition along with the identification of key drivers and restraints

3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale

4. Extensively researched competitive landscape section with profiles of major companies along with their market shares

5. Identification and analysis of the macro and micro factors that affect the global whey protein market on both global and regional scales

6. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

7. A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market

8. Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped


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