Global Oral Care Market Outlook, Trend and Opportunity Analysis, Competitive Insights, Actionable Segmentation & Forecast 2024
Global Oral Care market is expected to grow from USD 31.7 billion in 2017 to USD 46.4 billion in 2024, at a moderate CAGR of 5.4% from 2018 to 2024.
Factors driving the growth of the market are; increasing incidence of dental caries, and increasing awareness among people about oral hygiene. Moreover, growing development in oral care products and increasing purchasing power of consumers in developing countries are further propelling the market growth.
The years used for the assessment are as follows;
Historical year: 2014, 2015, and 2016
Base year: 2017
Forecast period: 2018 – 2024
The research and analysis is based on the data and information obtained from various primary and secondary sources. The data obtained is validated by interacting with the companies of the concerned domain. The steps involved in the research methodology are;
Obtaining historical data of the market based on news, articles, publications, government websites, annual reports, press releases, white papers, surveys, investor presentation of companies, and other secondary sources
Interacting with key opinion leaders of the market and developing data points based on interaction with them
Study of past trends in the market and their year on year Impact on the market size and share
Analyzing the collected data points
Bridging the data points to calculate the total global oral care market and its various segments
Anticipating potential risks
Analyzing market forces such as drivers, restraints, and opportunities to assess new growth areas for the global oral care market
Finalizing the overall size and share of the global oral care market
To analyze market trends, opportunities, drivers, and restraints associated with the global oral care market
To study market response with respect to the mergers and acquisitions in the industry
To profile key companies operating in the oral care market and provide their competitive landscape
The research scope for global oral care market is as follows:
Tooth Decay Prevention Toothpaste
Cosmetic whitening products
Fresh breath strips
Fresh breath dental chewing gum
By Distribution Channel
Central & South America
Middle East and Africa
Poor oral hygiene has a significant impact on human health and is also associated with various chronic diseases. The growth in the oral care market is primarily attributed to high prevalence of periodontal diseases in developed and developing countries as it affects about 40-50% of the global population. Moreover, increase in aging population and technological advancements in oral care products are further boosting the market growth. Technological advancements in oral care products have led to products such as electronic toothbrush, and battery-powered toothbrush. Furthermore, major key players are focusing on regionally specific products, and are launching new products as per customer requirements.
Geographically, the global oral care market is segmented into North America, Europe, Asia-Pacific, Central & South America, and Middle East and Africa. Asia-Pacific held the major share of the global oral care market in 2017. The growth in the region is attributed to growing awareness among people about oral hygiene, and increasing incidence of dental caries. Moreover, rising population and increasing purchasing power of consumers in the region is also driving the market growth. The growth of oral care market in Europe is primarily attributed to increasing ageing population and technological advancements in oral care products in the region.
Some of the key companies operating in the market include Lion Corporation; Procter & Gamble; Unilever Group; Colgate-Palmolive Company; Johnson & Johnson Consumer, Inc.; GlaxoSmithKline Plc; Church & Dwight Co., Inc.; Dr. Fresh LLC; Sunstar Suisse S.A.; Panasonic Corporation; Kao Corporation; and Dabur India Limited, among others.