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Growing Digital Reliance and the Convenience of Shopping on Online Platforms Are Propelling the Global B2C E-commerce Market

Date : Apr 04, 2023

According to Ameco Research, the global B2C E-Commerce Market size is predicted to reach a market value of around USD 15 Trillion by 2030, rising at a CAGR of more than 13% during the projected timeframe.

The global B2C e-commerce market is majorly driven by transparent deals before and after shopping, product customization, rapid urbanization, and reduced pricing due to direct customer-retailer interaction. According to the B2C e-commerce industry analysis, increased internet service penetration in developing countries is expected to bring up new business opportunities. Despite this, internet fraud attacks, a lack of trustworthiness, and a separate taxation system stymie industry growth.

Business-to-customer (B2C) e-commerce tends to be the exchange of goods and services between e-commerce websites and individual customers via the online platform. Customer desire for the introduction of online purchases, along with the ease of building an interactive online marketplace, has resulted in e-commerce becoming one of the nation's economic fastest growing industries. B2C e-commerce is essentially an online equivalent to traditional retail operations, in which the customer may make purchases without having to actually visit a store. It allows for international influence, minimizes physical overhead costs, and measurable marketing, and facilitates the collecting of real-time data. As a result, businesses and corporations are shifting to e-commerce platforms in order to sell their products and attract more customers. Furthermore, due to rapid modernization and a growing preference for home healthcare services, B2C e-commerce is finding applications in the healthcare industry for allowing remote access to medical care and supporting medical professionals in making more informed decisions.

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Global B2C E-commerce Market Growth Aspects          

Factors such as a demanding lifestyle, rising expenditures, greater smartphone consumption, increased internet use, and the growing trend of persuasive fashion are generating significant demand for quality clothing and beauty products via internet platforms. This is among the most crucial aspects that have a positive impact on the market. Furthermore, the advantages of B2C e-commerce solutions, such as ease of use, simple return policies, various payment choices, 24/7 delivery, and rapid product category discovery, are increasing their appeal in the automobile, electronics, and tour and travel industries worldwide.

Aside from that, the accelerated corona virus disease (COVID-19) epidemic prompted governments in some countries to declare a state of emergency. This led to the temporary suspension of physical stores and a surge in consumer spending for B2C e-commerce platforms. Businesses are introducing new marketing strategies such as giveaways, contests, free add-ons, and engagement and retention programs in order to obtain a bigger number of customers. Furthermore, as social media platforms expand in importance, B2C e-commerce is predicted to develop as it allows small shops to communicate with popular internet platforms.

The Apparel and Accessories Segment Is Expected To Rise Significantly In the Market in the Coming Years

The apparel and accessories category has the greatest market share in the worldwide B2C e-commerce market and is predicted to grow significantly throughout the projected timeframe. This increase can be ascribed to the considerable expansion of stylish and comfortable online websites that are presently taking place; clothing e-commerce networks provide a wide selection of products at low rates, but this segment will continue to expand as more firms move to B2C E-commerce platforms. Online retailers provide a wide range of options, including simple purchasing, and simple return and exchange. Customers can easily find the desired product and business owing to the user-friendly World Wide Web and customization options, which stimulates the segment's growth.

Global B2C E-commerce Market Segmentation  

The global B2C e-commerce market segmentation by Ameco Research based on product, and device. Based on the product, the market is divided into apparel and accessories, health, electronics, travel, books, music, and others. Based on device, the market is categorized into PCs, tablet, smart phone, and others.

Global B2C E-commerce Market Regional Outlook        

North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa are the regional classification of the global B2C e-commerce market. The Asia-Pacific region is likely to lead the worldwide B2C e-commerce market, with the largest market share, and to continue growing and dominating during the projected timeframe. This region has seen substantial growth because it contains two-thirds of the world's population, and nations such as China and India are the key elements projected to drive the B2C e-commerce business in this region due to their growing populations and increased internet access. Furthermore, rising government spending on infrastructure projects, isolated urbanization, public utilities, economic institutions, and broadband internet are some of the drivers driving market expansion.

Market Players

Some of the prominent global B2C e-commerce market companies are Tesco PLC, eBay Inc., Alibaba Group Holding Ltd., Best Buy Company, Inc., Otto GmbH & Co. KG, Cnova N.V., Rakuten, Amazon.com, Inc., Jd.com, Inc., and WalMart Stores, Inc.

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