The global market for Complete Nutrition Products was worth US$ 3.5 Billion in 2020, and it is expected to grow at a CAGR of 6% from 2021 to 2028.

A "complete" meal contains macronutrients, vitamins, and minerals, as well as lean protein, slow-digesting carbohydrates, healthy fats, and a micronutrient-rich vegetable. These are necessary nutrients. Essential nutrients are compounds that the body cannot or does not produce in sufficient quantities. These nutrients must come from food, according to the World Health Organization, and they are essential for disease prevention, growth, and good health. While there are numerous essential nutrients, they are classified into two types: macronutrients and micronutrients. A healthy diet promotes healthy pregnancy outcomes, supports normal growth, development, and aging, aids in the maintenance of healthy body weight, and lowers the risk of chronic disorders, all of which add to general health and well-being.

Market Dynamics

The increasing prevalence of deficiencies in nutrients like vitamins, minerals, calcium, and powders is the primary aspect fueling the global complete nutrition products market growth. Micronutrient deficiencies are a major global health concern, with malnutrition affecting key development outcomes such as poor mental and physical development in children, mental retardation, disease vulnerability or exacerbation, blindness, and general productivity and potential losses. Unlike energy-protein malnutrition, the health consequences of micronutrient deficiency are not always obvious; it is thus occasionally referred to as 'hidden hunger'. According to the World Health Organization (WHO), more than two billion people worldwide suffer from micronutrient deficiency.

The rise in sedentary lifestyles and unhealthy food habits among the young generation these days has led to growth in several chronic disorders resulting in growing awareness about nutritional diets. Childhood obesity is a disease of epidemic proportions. It is one of the most complex and poorly understood clinical syndromes in pediatric medicine. Childhood obesity is the root cause of adult diseases. Obesity symptoms range from backache, laziness, headaches, joint problems, and poor sleep to academic difficulties, psychological difficulties, and emotional insecurity. Overweight kids are more prone to develop Type II diabetes.

The growing awareness of the importance of living a healthy lifestyle and exercising has increased the demand for nutritional products. A healthy lifestyle can help people avoid getting serious illnesses. Healthy lifestyle choices such as eating a balanced diet, exercising habitually, and avoid smoking can significantly reduce the risk of coronary heart disease (CHD) and other chronic diseases. For example, the recommended daily sugar intake is no more than 10 teaspoons of 200 Kcal, and exceeding this limit can result in a 1kg weight gain in just one and a half months.

Market Insights

Product, distribution channel, and region are the three segments of the global complete nutrition products industry. The RTD shakes, powder, and bars are all segmentations of the product segment. Among them, the powder product type segment achieved the leading market share in 2020. The main factors driving this growth are increased consumer awareness of a healthier lifestyle and a growing consumer preference for nutrition and supplement food products. Nutrition products in powder form can be easily mixed with water and are available in a ready-to-drink format, which is driving their adoption. The segmentation is based on the distribution channel including supermarkets & hypermarkets, convenience stores, and online. In 2020, supermarkets and hypermarkets segment accounted for the majority of the share due to the increasing retail store penetration of nutritional food products.

Global Complete Nutrition Products Market Geographical Analysis

North America, Europe, Latin America, Asia-Pacific, and the Middle East & Africa are the segmentation of the global complete nutrition products industry. Among all the regions, North America conquered the maximum market share in 2020. The market for complete nutrition products in the United States has seen significant demand, which is expected to continue during the forecast period. This is due to an increase in the prevalence of nutrient deficiencies such as vitamins, minerals, calcium, and powders. Because of the numerous health benefits, many health professionals in the United States recommend complete nutrition products. These products are not only less expensive and simpler to use than traditional products, but they also provide complete nutrition. While there is a growing awareness of the importance and benefits of protein, there is also a growing demand for convenience. The Asia-Pacific complete nutrition products market is getting bigger owing to strong demand from emerging countries, rising disposable income, and the increasing presence of market players.

Global Complete Nutrition Products Industry Segment Analysis

Product Segments

·         Powder

·         RTD Shakes

·         Bars

Distribution Channel Segments

·         Supermarkets & Hypermarkets

·         Convenience Stores

·         Online

Complete Nutrition Products Market Top Companies

The major players in the market are identified in this section of the report. Soylent, SlimFast, RSP Nutrition, MuscleBlaze, YFood Labs GmbH, Huel Inc., IdealShape, LadyBoss, Numix, and Jimmy Joy are the leading players profiled in the research report.

Complete Nutrition Products Market Regions

North America

·         U.S.

·         Canada

Europe

·         U.K.

·         Germany

·         France

·         Spain

·         Rest of Europe

Latin America

·         Brazil

·         Mexico

·         Rest of Latin America

Asia-Pacific

·         China

·         Japan

·         India

·         Australia

·         South Korea

·         Rest of Asia-Pacific

Middle East & Africa

·         GCC

·         South Africa

·         Rest of Middle East & Africa