Global Video Streaming Market Forecast to 2030 - Covid-19 Impact Analysis (By Streaming Type: Live Video Streaming, Non-Linear Video Streaming; By Solution: Internet Protocol TV, Over-the-Top (OTT), Pay-TV; and By Platform: Gaming Consoles, Laptops & Desktops, Smart TV, Smartphones & Tablets; By Revenue: Advertising, Subscription, Rental; and By User: Enterprise, Consumer) - Global Market Size, Industry Trends, Competitive Landscape, and Opportunities
The global video streaming market size accounted for US$ 412 Bn in 2021 and is anticipated to reach US$ 1,180 Bn by 2030 with a CAGR of 12.2% from 2022 to 2030.
Video streaming is the act of watching a video content without having to download it using a browser or an application. In greater detail, video streaming is the consistent delivery of video files from the server to the user device in chunks, one after the other. When you watch a video on YouTube or Netflix, or when you attend a live event or an online meeting, you are engaging in video streaming. The video streaming methodology is not new; it has been around for decades. There has been industrial and academic research into the various methods of video streaming.
Video streaming is based on data streaming principles, in which all video file data is compressed and then sent small chunks to a requesting device. A compatible video player is typically required to connect with a remote server, which includes a pretaped or pre-stored file type or live feed. The server compresses the media file or data for transmission over the network or Internet using specific algorithms.
Online media consumption has skyrocketed in recent years. As the favorite medium for consuming online media, mobile devices have exceeded desktop computers. The smart phone business has increased at an exponential rate over the last five years. Mobile devices have surpassed all other digital devices as the preferred medium for consuming online media. In the last five years, the smartphone market is growing at an unprecedented rate. Smartphone usage is increasing all over the world. According to 2019 data, 2.71 billion people worldwide own a smartphone.
The rise of technological developments and the number of service providers in the industry pose a threat to the market's standalone streaming behemoths. For example, in July 2019, AT&T Intellectual Property debuted AT&T TV, a new streaming service that allows people to watch television online. Amazon.com, Inc. collaborated with Google in April 2018 to bring official YouTube apps to Amazon's Fire TV. These supplementary services for television as well as other media content are expected to pose a threat to the market's existing key players.
Furthermore, educational applications of video streaming are a lucrative trend to keep a watch on. The global prevalence of e-learning creates a surge in demand for real-time streaming video of course content. Furthermore, technological advancements such as 3D videos, virtual reality, and augmented reality introduce profitable opportunities for video streaming services. Furthermore, streaming video on other devices connected in urban households, such as smartphones, tablets, and laptops, has increased.
Streaming type, solution, platform, revenue, user, and region are the six categories of the global video streaming industry. Based on the streaming type, the segmentation includes live video streaming, and non-linear video streaming. According to our research, the live streaming segment will dominate the video streaming market in the coming years.
The solution segment is categorized into internet protocol TV, pay-TV, and over-the-top (OTT). Based on them, the over-the-top (OTT) segment achieved a significant market share during the forecasted years 2022 – 2030. The platform segment is further categorized into laptops & desktops, gaming consoles, smart TV, and Smartphones & Tablets. Among them, smartphones and tablets segment achieved a significant amount of market share in 2021. Subscription, rental, and advertising are the categorizations of the revenue segment. Furthermore, user is bifurcated into consumer and enterprise.
Global Video Streaming Market Geographical Competition
North America, Europe, Latin America, Asia-Pacific, and the Middle East and Africa comprise the global video streaming industry. The revenue size of the world video streaming market held by North America is the highest. The widespread advent of smart technology, such as cloud-based streaming platforms, is one of the major factors driving the growth of the worldwide video streaming market. In contrast, Asia Pacific is projected to have the quickest increasing CAGR in the years ahead. This is due to increased pay TV and OTT solution adoption, as well as improved network infrastructure, which presents a big potential for streaming video solution providers.
Global Video Streaming Industry Segment Analysis
Market By Streaming Type
· Non-Linear Video Streaming
· Live Video Streaming
Market By Solution
· Over-the-Top (OTT)
· Internet Protocol TV
Market By Platform
· Smart TV
· Gaming Consoles
· Smartphones & Tablets
· Laptops & Desktops
Market By Revenue
Market By User
Video Streaming Market Leading Companies
This section of the study honors the market's top vendors Akamai Technologies, Inc., Apple Inc., Kaltura, Wowza Media Systems, LLC., Netflix, Inc., International Business Machine Corporation, Google LLC, Cisco Systems, Inc., Amazon Web Services, and Hulu LLC are the key companies mentioned in the research.
Video Streaming Market Regions
· Rest of Europe
· Rest of Latin America
· South Korea
· Rest of Asia-Pacific
Middle East & Africa
· South Africa
· Rest of Middle East & Africa