Press Release

Complete Nutrition Products Market Fueled by the Rising Prevalence of Deficiencies in Nutrients, Vitamins, and Minerals

Date : Mar 14, 2023

Ameco Research Analyst suggest that the global market for Complete Nutrition Products was valued at USD 3.5 Billion by 2028 with a CAGR of 6% throughout the predicted years

Nutrition entails obtaining the food and nourishment required for health and growth. Without nutrition, humans become weak, sick, and, in the worst-case scenario, die. A lack of nutritional diet can miss developmental milestones and are unable to perform the daily mental and physical tasks that humans require of our bodies. Nutrients are the fuel that the body requires to break down food and then use it to repair and build cells and tissue, which is essentially our metabolism. Nutrient deficiencies or diseases can be caused by reduced nutritional intake, acute or chronic health conditions, altered nutrient metabolism, medications, or a combination of these factors, and can affect the levels of macronutrients and micronutrients in the body. The Centers for Disease Control and Prevention (CDC) projects that nutrient deficiencies affect below 10% of the US population; however, nutrient deficiencies vary by gender, age, ethnicity, and race.

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Market Dynamics

Increasing prevalence of chronic disorders has triggered the population to lean towards a healthy diet. Approximately half of all American adults have at least one avoidable chronic disorder, and obesity is a key public health issue in the United States, with over 1/3rd of adults and 17% of adolescents and children classified as overweight. Many healthy lifestyle campaigns have been launched in order to raise public awareness of the importance of living a healthy lifestyle. Despite all of the efforts made to encourage people to live a healthy lifestyle, some of them continue to ignore the advice and live an unhealthy lifestyle. It is difficult for them to abandon their old eating and social habits, but nothing is impossible. People can live a healthy lifestyle in a variety of ways.

Customers' preference for high-quality and convenient food products propels the entire nutrition products industry. With increased diet awareness and a global shift toward on-the-go lifestyles, consumers want beverage products that are healthy, convenient, and delicious. With this growing awareness and demand for healthy options, manufacturers are working tirelessly to ensure that their products are completely safe. Various technological disruptions and the availability of vast data have emerged as game changers in this pursuit. Here are some examples of how businesses are using these tools to achieve their food safety objectives.

Global Complete Nutrition Products Market Scope

Product, distribution channel, and geography are the three components that make up the complete nutrition products market. Based on product, the market is divided into powder, bars, and RTD shakes. Among them, a powder is likely to achieve a substantial market share in 2020. Because of the wide availability of products through online and offline channels, they are primarily consumed in countries such as the United States, the United Kingdom, France, and Germany. The demand for powders is being driven by key concerns such as a healthier lifestyle and an increased preference for natural and organic products. Consumer demand is being driven by the fact that complete nutrition products in powder form are substantially less expensive than most of their rivals.

Based on distribution channel, the market is split into the supermarkets & hypermarkets, online, and convenience stores. By application, supermarkets & hypermarkets was the leading segment in 2020. The increasing access of independent retail stores like Walmart, GNC Holdings, LLC, The Vitamin Shoppe and Costco is increasing product transparency and attracting a bigger consumer base. Consumers choose to shop for specialist nutrition products at these stores because of the vast availability of wellness brands.

Regional Stance

North America, Latin America, Asia-Pacific, Europe, and the Middle East & Africa (MEA) are the regional categorization of the worldwide complete nutrition products market. The greatest market for comprehensive nutrition products is in North America. Increased health-related concerns among young consumers, such as diabetes and obesity, are boosting demand across North America. Furthermore, increased rates of health problems such as cardiovascular disease, obesity, and cancer are expanding the market. For example, according to a 2018 report from the Centers for Disease Control and Prevention (CDC), the obesity incidence in the United States is predicted to be 42.4 percent. As a result, rising awareness of low-calorie, high-nutrient diets to enhance physical fitness and address obesity, particularly among millennials and the working-class population in the United States, has ensured a high demand for comprehensive nutrition products in the region.

Meanwhile, the Asia-Pacific region is expected to attain the fastest growth rate during the predicted years. Also, the complete nutrition products market in China is likely to exhibit substantial growth rate during the same period. Global players are diversifying their portfolios by investing in lucrative areas in China, which are projected to drive market growth. Furthermore, incorrect and unhealthy diets are found in the majority of customers, including children and women, which is increasing demand for the market in China. According to a survey conducted by the China Health Association, elderly and middle-aged people consume more than half of all healthcare foods.

Major Players

The top players offered in the report include Soylent, SlimFast, RSP Nutrition, MuscleBlaze, YFood Labs GmbH, Huel Inc., IdealShape, LadyBoss, Numix, and Jimmy Joy.

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