The Makeup Tools industry concentration is not high; there are more than one hundreds manufacturers in the world, and high-end products mainly from U.S. and Western European.
Global giant manufactures mainly distributed in U.S. and E.U. The key consumption markets locate at developed countries. The Europe takes the market share of 26%, followed by North America with 20.4%. Asia-Pacific’s consumption market has a quicker growing speed of CAGR 8.15% from 2013-2017.
We tend to believe this industry becomes more and more mature, and the consumption increasing rate will show a smooth curve.
In the international market, the marketing channels characteristic differ from company to company.The global market leader like choose Chinese OEM companies to produce their product. In North America, EU, Japan and Korea, the makeup tools are usually sold with personal care and makeup products like eye shadow, but in China, makeup tools are generally sold in separate counter, that contribute the lower market penetration rate in China than that of developed countries.
Now the Chinese player has realized this disadvantage of marketing channel, they are working on improving them.
The market is not only influenced by the price, but also influenced by the product performance. Although small players have price advantage, the application is narrow to some extent due to the poor manufacture processing, cheap raw material and less diversity of products.
The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.
Looking to the future years, the slow upward price trend in recent years will maintain. As competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, such as BRICS, the developed areas’ company prefers investing to underdevelopment regions these years.
With the global economic recovery, more and more people pay attention to rising living standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of Makeup Tools will increase.
Looking into the future, the global market will reach to 3.15 billion USD in 2023 from the 1.83 million USD in 2017, with a CAGR of 9.45%.
The Global Makeup Tools Market Research Report 2018 report released by we provides a basic overview of the Makeup Tools industry, including definition, classification, application and industrial chain structure. Discuss development policies and plans as well as manufacturing processes and cost structures.
The report then focuses on major industry players in Global, including company profiles, product images and specifications, sales, market share, and contact information. More importantly, the Makeup Tools industry development trends and marketing channels were analyzed.Providing the main statistical data on the current status of the industry is a valuable guide and direction for companies and individuals interested in the market.
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