The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market. Looking to the future years, the slow upward price trend in recent years will maintain. As competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
The industry is expected to remain innovation-led, with frequent acquisitions and strategic alliances adopted as the key strategies by the players to increase their industry presence. Market stays in mature period with a clear concentration. Meanwhile, optimize product mix and further develop value-added capabilities to maximize margins.
Global WiFi Home Router Market: Key Takeaways
Global home Wi-Fi router business is expanding fast in the past few years, with about 9.48% Compound Annual Growth Rate between 2013 and 2017. The market will keep expanding with more and more downstream users and the upgrading of products, according to research, Gir analysts forecast that consumption volume of global home Wi-Fi router will reach about 96.4 million units in 2023, with a CAGR of 5.91% between 2017 and 2023.
Global WiFi Home Router Market: Forecast by Product Types
Based on the maximum wireless links speed the router can provide, WiFi Home Router product market can be segmented into 300Mbps, 450Mbps, 150 Mbps, 1200Mbps, 750Mbps, 1000Mbps, 600Mbps, 1750Mbps, 54Mbps, 108Mbps and etc. Among these, 300Mbps and 450Mbps type are the most common types in China market now while the 54Mbps type and 150 Mbps are being phased out over time.
Global WiFi Home Router Market: Key Players
TP-LINK, D-Link, NETGEAR, Huawei, Linksys are leading players in home Wi-Fi router market globally, other prominent market players in the market include Tenda, ASUS, Qihoo 360, Gee, Xiaomi and many others. The market competition may become more intense with more innovation products, acquisitions and improvement of raw material cost control and etc.
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