Winter tires are tires designed for use in colder weather, snow and ice. Winter tires have more sipes than summer tires, increasing traction on snow and ice. Tires designed for winter conditions are optimized to drive at temperatures below 7 °C (45 °F). They are an alternative to the use of snow chains.
In the last several years, Global market of Winter Tire was growth stable, with an average growth rate of 2.48%. In 2016, Global Revenue of Winter Tire is nearly 11066 M USD; the actual Sales are about 125808 K Unit.
The industry is not concentration, the key brand include Bridgestone, Michelin, Continental, Goodyear, Nokian Tyres, Hankook, Nizhnekamskshina, Pirelli, Cooper Tire, Yokohama, Toyo Tire, Kumho Tire, JSC Cordiant, Zhongce, GITI Tire, Triangle, Apollo, Cheng Shin, Nexen Tire and so on. Among them, Bridgestone, Michelin, Continental, Goodyear and Nokian Tyres, are the leaders.
The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market. Looking to the future years, the slow downward price trend in recent years will maintain. As competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.
The industry is expected to remain innovation-led, with frequent acquisitions and strategic alliances adopted as the key strategies by the players to increase their industry presence. Market stays in mature period with a clear concentration. Meanwhile, optimize product mix and further develop value-added capabilities to maximize margins.
The Global Winter Tire Market Research Report 2018 report released by QYResearch provides a basic overview of the Winter Tire industry, including definition, classification, application and industrial chain structure. Discuss development policies and plans as well as manufacturing processes and cost structures.
The report then focuses on major industry players in Global, including company profiles, product images and specifications, sales, market share, and contact information. More importantly, the Winter Tire industry development trends and marketing channels were analyzed. Providing the main statistical data on the current status of the industry is a valuable guide and direction for companies and individuals interested in the market.
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