Press Release

Automotive Operating Systems Market to Grow With a Substantial CAGR of 15%

Date : Mar 09, 2023

According to Ameco Research, the worldwide Automotive Operating Systems Market revenue was USD 4.2 Billion in 2020 with CAGR of more than 15% throughout the forecast period

Automotive operating systems (OS) are rapidly growing and have had a huge impact on the whole automotive software industry, with more to come in the coming future. Automotive operating systems help businesses merge digital technologies like augmented reality (AR), artificial intelligence (AI), and virtual reality (VR) with in-vehicle technology to improve the driving experience and assistance. It has been observed that Google is beginning to collaborate with a number of major names in the automotive business in order to bring operating systems to vehicles. Android Auto is already available, and it makes life easier for Android smartphone owners in their cars.

Distracted driving is one of the most serious road safety concerns. Approximately 421,000 persons are injured in car accidents each year as a result of inattentive driving. Android automotive can revolutionize the automotive industry and make driving safer. With more people using android automotive, Google will be able to integrate its Assistant into the driving experience. This implies using voice commands to manage several features of the car, such as launching maps, making phone calls, and picking music. Drivers will be able to focus more on what's ahead of them thanks to Google Assistant automobile connectivity.

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Increasing penetration of self-driving vehicles propels the market growth

Driverless automobiles are becoming more likely to become a reality as autonomous vehicle (AV) technology moves from requiring driver assistance to having full autonomy. This has several advantages, including improved personal safety, time savings for drivers, mobility for non-drivers, reduced environmental damage, and lower transportation costs. Active R&D operations for the development of self-driving technology, as well as increased investment in the auto-tech sector, are assisting the market spread of autonomous cars. Internet companies and automobile manufacturers are investing in research and development to accelerate the development of self-driving cars. Self-driving vehicle technology is progressing faster than the current regulatory framework can keep up with. Regulators are struggling to keep up with the rapid advancement of self-driving technology. As a result, the disconnect between autonomous technology and existing regulatory frameworks is growing.

On the other hand, increasing complexities within the automobile system currently restrict the market from growing substantially. In addition to that, the lack of standard protocols for the development of software platforms also limits the market to grow at a significant rate. Furthermore, surging investments in autonomous vehicles and auto-tech and increasing sales of passenger vehicles are likely to overcome the constraints and push the market forward with possible growth opportunities in the coming years. Major players' increased investment in R&D activities, as well as a focus on enhancing the business through strategic alliances and agreements, is projected to boost the target market's growth. In order to recruit large companies and encourage localized manufacturing capabilities, regulatory organizations in emerging economies are implementing beneficial business rules. The expansion of the target market is projected to be influenced by the creation of small and mid-size businesses offering new solutions.

Global Automotive Operating Systems Market Scope

The global automotive operating systems segmentation includes the OS type, ECU function, vehicle type, and geography. The OS type segment includes Android, Linux, QNX, windows embedded automotive 7, and others. Among them, android accumulated a significant market share in 2020.

Powertrain, infotainment, body comfort & control, communication, and safety & ADAS are considered in the ECU function segment. As the industry prepares for full autonomy and strives to improve revenues from AV-essential technical capabilities, advanced driver-assistance systems (ADAS) technology will be critical in the near time. While established economies expand ADAS from luxury to mass products, developing markets, such as China, will drive the next development curve. Much of this is due to forecasts of considerable reductions in the number of automotive collisions in both markets, as well as more consumers ready to pay for additional amenities.

Passenger vehicles and commercial vehicles are covered under the vehicle type segment. In 2020, passenger vehicles dominated the maximum market share due to the increasing sales of passenger vehicles and rising disposable income in emerging economies.

The high adoption of electric vehicles in Europe fuels the regional demand

Europe, North America, Asia-Pacific, Latin America, and the Middle East & Africa are the regional categorization of the global automotive operating systems market. In 2020, Europe generated the highest revenue due to the presence of numerous key auto players, the increasing adoption of electric vehicles, and a surge in connected vehicle services. Meanwhile, due to the region's rapid development of intelligent transportation systems and increased connected mobility technologies, the Asia-Pacific region is expected to have the highest CAGR throughout the projection period.

Major Players

The prominent players offered in the report include AUTOSAR, Apple Inc., Google Inc., Amazon, Inc., Automotive Grade Linux, Baidu, Inc., ArcherMind Technology Co., Ltd, QNX Neutrino, NVIDIA, WindRiver VxWorks, Siemens, and GENIVI Alliance.

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