Press Release

Variable Data Printing Market Size All Set to Reach USD 27.9 Billion by 2030 with 11.7% CAGR

Date : Sep 12, 2023

The Variable Data Printing Market outlook remains positive, fueled by the rising need for personalized marketing, increasing adoption of digital printing, growing e-commerce activities, and advancements in printing technologies and automation.

Variable data printing (VDP) is a type of printing that allows for the personalization of each piece of printed material with unique content. This is achieved by adding variable data, such as names, addresses, or dates, to each piece of printed material. VDP can be used to create a variety of printed materials, including marketing materials, direct mail, and labels. VDP offers a number of advantages over traditional printing. First, it allows for the creation of personalized materials that are more likely to appeal to a target audience. Second, it can help to save money by reducing the amount of wasted paper. Third, it can help to improve marketing campaigns by allowing for more effective tracking of results.

Variable Data Printing Market Statistics and Highlights:

·         Variable data printing market size to hit USD 27.9 billion by 2030, rising from value of USD 10.4 billion in 2021, progressing at a CAGR of 11.7% over 2022-2030.

·         North America captured dominant revenue share in 2021.

·         Based on end uses, the Consumer durable segment accounted for significant share in 2021.

·         Surging demand for personalized marketing is propelling the market growth.

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Analysis of Key Variable Data Printing Market Dynamics:

The variable data printing market is expected to grow at a significant rate in the coming years. This growth is being driven by a number of factors, including the growing emphasis on personalized marketing, the shift towards digital printing, the proliferation of e-commerce, and the rising need for supply chain agility. However, there are a number of challenges that could hinder the growth of the market. These challenges include integration complexities with legacy systems, template design challenges, and the requirement of a skilled workforce. Despite these challenges, the variable data printing market is expected to grow significantly in the coming years. This growth will be driven by the ongoing technology developments focused on enhanced automation, workflow optimization, and data security. These developments will help to make variable data printing more efficient and cost-effective, which will make it more attractive to businesses of all sizes.

Variable Data Printing Market Latest Innovations and Trends:

·         Workflow automation through job definition format standardization.

·         Leveraging AI for optimized printer productivity and maintenance.

·         Increasing adoption of cloud-based deployment enabling scalability.

·         Growing usage of QR codes, NFC tags for interactive print campaigns.

·         Focus on improving design tools and data security features.

Major Factors Propelling Variable Data Printing Market Growth:

·         Rising need for targeted and personalized marketing across sectors.

·         Increasing adoption of digital printing technologies globally.

·         Proliferation of e-commerce and rising supply chain management needs.

·         Advancements in inkjet printing systems enabling faster variable print jobs.

·         Growing capabilities of printing management information systems.

Key Challenges Hindering Market Potential:

·         Integration complexities with legacy enterprise infrastructure.

·         Requirement for highly skilled workforce for template designing and workflow management.

·         Concerns regarding data privacy and security during transfers to print systems.

·         High upfront costs involved in deployment of variable data printing solutions.

·         Need for constant R&D investments owing to evolving consumer preferences.


Based on Label Type

·         Release liner labels

·         Linerless labels

·         Based on Composition

·         Facestock

·         Topcoat

Based on Printing Technology

·         Electrophotography

·         Thermal transfer

·         Inkjet

·         Direct thermal

Based on End-Use Sector

·         Pharmaceutical

·         Food & beverage

·         Consumer durable

·         Home & personal

·         Retail sector

·         Other

Regional Variable Data Printing Market Outlook:

North America leads the variable data printing market presently driven by early adoption. However, Asia Pacific will exhibit the fastest CAGR during 2023-2032 owing to rising digital marketing expenditure. Europe accounts for the second largest share currently.

Leading Companies Offering Variable Data Printing Solutions:

Major players include HP Inc., Mondi PLC, R.R. Donnelley & Sons Company, Xerox Corporation, Canon Inc., 3M Company, Avery Dennison Corporation, Quad/Graphics, Inc., Cenveo Worldwide Limited, and WS Packaging Group, Inc., among others.

In summary, driven by personalized marketing needs, the variable data printing market is primed for robust growth globally through 2030.

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